Sometimes, subtlety rules! Brad wanted a business card that would be memorable and catch people’s attention. Instead of going with flash and glam, he went the other way and worked with his designer Shelley Hiam to create a card that grabs attention by flying under the radar. These cards are a unique expression of the bearer and definitely stand out from the crowd. The letterpress logo on the front drops into the center of the card, creating a negative space that pulls the viewer’s attention in. The negative space is bordered by the silver-blue acrylic edge painting, which creates an event horizon before drawing the eyes down into the center. Sleek, stylish, and stealthy!